Tools and Skills To Help You Upgrade Your Photo and Marketing Skills For Your Fitness Brand.
I thought it would be helpful to create a resource page that you can always come to for all of your active photography and marketing needs. I’ll add to it as I learn more, but you’ll notice that in the future I will reference this page quite often. I recommend bookmarking it for your reference and convenience.
Live Active. Shoot Strong. Aim High.
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My most recommended camera for anyone looking to get started with upgrading their photography game is the Sony A6000. Let me be frank. It is not the top of the line, and it is not what is being used to shoot the cover photos of Sports Illustrated and Men's Health, but it is in my opinion the best camera to get started with DSLR photography. Here are a few reasons why.
- It is less than $1000 (where as industry professionals are using gear that cost in ranges of 5K+)
- It will significantly upgrade your images to "professional status" that you can not get with a iPhone or point and shoot.
- It has a super easy user interface that excludes the more detailed (and confusing) functions on more elaborate DSLR bodies
- Sony cameras are interchangeable with nearly all third party lens manufactures
- The stock lenses in this pack comes with an autofocus function, which makes it much easier to shoot fitness and action based photography
- It will teach you the basics of DLSR photography, such as how to control Aperture, ISO, and Shutter Speed, which will give you more control over your imagery. Not to mention, it will show you whether you are interested and willing to go further down the photography rabbit hole and purchase more expensive and elaborate gear
Adobe Lightroom + SLR Lounge Preset System
Lightroom, along with Adobe Photoshop, is the go-to editing software for professional photographers. The software, which at first may seem overwhelming, is a simple tool to produce professional imagery. Lightroom is part of the Adobe Creative Suite, but can be purchased for a significantly lower price by selecting the Adobe photography deal, rather the entire Adobe Suite. Since you are most likely not in need of a video editing software, or plan to become a designer, Lightroom and Photoshop are the tools you will be solely using for editing DLSR images.
Now before getting into SLR Lounge, it is important to understand what Lightroom does. Lightroom is a tool that allows you to read and change the information of the image you took with your camera. You can make the light parts lighter and the dark parts darker. You can make it look moodier or more defined, and you can makes certain colors pop and others fade away. It is a pretty amazing tool, but takes a little getting used to. However photographers and the folks at Adobe have figured out how to make this process even easier for for beginners, and it is used by using this thing called a Preset. A preset is basically an upgraded version of the filter system you use on Instagram
Some presets works best for weddings and others for concert photos, and some for fashion images. Presets can be purchased online, or can be made on Lightroom yourself. I have experimented with a bunch of different presets and one of the best systems out there is the Preset System by SLR Lounge. Where as most presets, layover one certain alteration, the SLR Lounge system allows you to layer over multiple different layers and alterations on your image. This means more control and ability to critique your image and will deliver a stunning finished product. You can learn more about the system here by watching my preset video here.
iPhone 7 + Snapseed + VSCOcam
Now if a DSLR is not in the cards for you, the next best thing is probably already in your pocket, and that my friends is the iPhone. Some purists may scoff at the idea, but the truth is, your iPhone can take some pretty stellar imagery ...that is, if you know how to apply some best practices. Two apps that are highly considered among the best iPhone editing tools are Snapseed & VSCOcam.
Other notable options
iPhone Apps + Tools
DSLR Camera Gear
Sony A600 / Sony A7Sii / Sony A7Rii
G Master 24-70 F2.8
F-stop Adventure Photography Packs
Peak Design Straps and Clips
For Digital Marketing & Social Media
Bluehost is one of most used website hosting services on the web. Why? Because it’s incredibly easy to use with 1-click automatic WordPress installation and excellent customer service via phone or chat. I HIGHLY RECOMMEND using Bluehost for your first site. Also, you can use the same hosting account for multiple domains if you plan on creating more websites.
Continuing on the easy-to-use theme, this is by far my favorite tool for easily creating high-quality landing pages and squeeze pages. LeadPages will help you convert viewers into subscribers or buyers. Best of all, it works both with WordPress and non-WordPress sites alike.
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Technology is constantly changing and the tools and best practices for marketing, photography, and many creative skills are in high demand. Lynda.com is a subscription, video based, online tutorial website. These tutorials teach how to use a wide variety of software programs as well as delving into topics like: web development, business, photography, and audio and video production. It is my go-to source for learning many of the skills I use for my personal brand and the companies I do work for.